Dublin Inquirer’s bold step into the world of print

Previously online-only newspaper Dublin Inquirer announced that it is launching a monthly print edition.

Readers are invited to subscribe for as little as €5 per month, with the first issue expected to roll off the press by April 8.

Print as additional revenue

“It’s hard for online publications that are weekly to make enough money from online ads,” managing editor Lois Kapila says, “we always knew we’d have to look at other ways to make money.”

Print was seen as a viable way to make additional revenue.

“I talked to local publications in different cities and villages around the world,” Kapila says, ”lots think a weekly or monthly [print] edition is a good way to bring in money and give readers something else.”

A paper version also makes sense because many of the online features—some of which are up to 4,000-words long—boast a long shelf life.

Old school distribution

The print edition is “kind of a cross between a magazine and a newspaper”, Kapila says, with a “newsy feel” fitted to a visually-pleasing magazine layout. She describes it as a “modern newspaper”, with lots of images printed on high quality newsprint.

The Inquirer team themselves will be in charge of distribution and—with an echo to the heyday of print—newspapers will be dispersed through five coin-operated news boxes (pictured above).

If you are interested in subscribing to the Dublin Inquirer print edition, click here.

Listen to my interview with Lois on The Stack, Monocle24‘s dedicated print analysis show.

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Mediaflash 24: Storytelling & Unlocking Creativity

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On Episode 24 of Mediaflash, we are joined by Sara Bennett of Fighting Words.

Co-founded by Seán Love and Roddy Doyle, Fighting Words is a creative writing centre for children and young people. It also offers programmes to adults with special needs and people who have experienced homelessness or prison.

The aim of Fighting Words is to make creative writing accessible to as many people as possible.

Sara talks us through what makes a compelling story and tells us how to make time for creative writing in our hectic lives.

She explains how the skills taught by Fighting Words can be applied to brand storytelling.

Also on this week’s programme, the award-winning MediaHQ blogging team sits down to reveal some of their blogging secrets and they share the five key ingredients needed to concoct the perfect post.

Listen below and to hear more of our podcasts, click here.