Mediaflash 24: Storytelling & Unlocking Creativity

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On Episode 24 of Mediaflash, we are joined by Sara Bennett of Fighting Words.

Co-founded by Seán Love and Roddy Doyle, Fighting Words is a creative writing centre for children and young people. It also offers programmes to adults with special needs and people who have experienced homelessness or prison.

The aim of Fighting Words is to make creative writing accessible to as many people as possible.

Sara talks us through what makes a compelling story and tells us how to make time for creative writing in our hectic lives.

She explains how the skills taught by Fighting Words can be applied to brand storytelling.

Also on this week’s programme, the award-winning MediaHQ blogging team sits down to reveal some of their blogging secrets and they share the five key ingredients needed to concoct the perfect post.

Listen below and to hear more of our podcasts, click here.

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Jamaica review: A rum time

How long is a Jamaican minute? As long as it takes.

The living is easy on this island, to quote its most famous son. And yes, the sun is shining too.

But the biggest selling point for Jamaica is its people. They have a wild sense of humour and a graceful flair for words, thanks mostly to their flirtations with Patois, a lively language that is part English, part French, part Spanish, part everything.

“There is a mystic vibration around this island indeed,” our bubbly Thomson rep Pauline says.

The vibrations are created by the language and the luscious landscape; Mother Nature went to town on the Caribbean’s most mountainous island.

Montego Bay’s biggest asset is Dunn’s River Falls, a short ride from Ocho Rios.

We arrive at the falls on the Cool Running’s catamaran, which Thomson guests have priority over on Saturdays.

She stops off at a reef where guests jump into the warm waters and snorkel if they wish.

As experiences go, there aren’t that many sea creatures in this spot, but the turquoise waters are glorious and make the juicy beef patty served afterwards all the sweeter.

When we disembark, we split into groups of 10, join hands and are led up the falls by a guide.

The terrain is rocky and slippy, but relatively easy to climb as a big group.

As with a lot of tourist experiences here, we are trailed by a daring camera crew, who snap footage of us spluttering in the water and dunking ourselves into the “crystal punch”.

Of course, there is a $30 DVD for sale afterwards. If you’re not interested, turn to your Patois phrasebook and say “Me no want it, man.” It is the only way to give a definite no.

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The climb takes just over an hour-and-a-half to complete and it is a joyous experience, one that you will definitely recommend to clients — especially because the journey home is topped with limitless servings of rum punch.

Locals say of Jamaican rum: One shot will open your eyes. Two shots will close them. Three shots will bring you closer to heaven. Apparently, they start their cars with the stuff.

There are rum bars beside every church, we’re told, so the wife can get the holy spirit on a Sunday while the husband gets the distilled spirit. Bear in mind, the island holds the world record for the most churches per square mile.

If you ever need to sober up, Blue Mountain coffee is the best option.

We take the Freewheelin’ bike tour of Blue Mountains. It takes a three-hour bus ride to get to the top, but our driver Woney puts on a fantastic performance to keep us entertained en route.

He says there are two sets of drivers on the island. CDs and CJs. CDs are careful drivers. CJs are crazy Jamaicans.

Woney is certainly the former: He has been driving since he was nine years of age.

He says that driving is a legal gambling in Jamaica, but he takes it easy and skilfully navigates the narrow roads.

“The left side is the right side,” he says, “and the right side is suicide.”

Bond legacy

Our journey takes us from one end of St Mary parish to the other.

We pass through Portland town, where Jamaica’s tourist trade was founded, and James Bond beach.

007 has had a lasting legacy in Jamaica. Three of the books were set here — Dr No, Live and Let Die and The Man with the Golden Gun — the first Bond film was shot here, and Ian Fleming resided here at his Goldeneye residence, which is now a luxury boutique hotel.

As we pass through the farmlands, we see graves on residential properties, a common sight in Jamaica. It is legal to bury your loved ones at their home place.

“They are the best neighbours you could ask for,” Woney says. “They don’t complain about the noise and they never ask to borrow anything.”

When we get to the top of Blue Mountain, a trailer load of bicycles awaits. They are varied in size — and in brake power. Take your pick as quickly as possible.

Most of the journey down is spend looking at the gravel and loose rock rather than the surrounding landscape, but there are plenty of pitstops along the way to explore the coffee plants and coconut trees.

Coconuts are used for everything in Jamaica: Soap, rum, sun tan lotion. If you go to your doctor with heartburn, they’ll prescribe you with coconut water.

We also stop at a primary school, where the children shake hands with the group and perform two songs. A slip of paper is handed out afterwards, with an address to send pencils, paper and other supplies.

The finish line is at a waterfall, where local teens are eager to guide us into the deep waters — of course, you are expected to show your appreciation here as well, but with cash.

As with every transaction of this nature, the price is negotiable and it is up to you to argue a reasonable fee.

Vendors on the road will offer you something to drink — and something to smoke.

Here is a point of contention: We are given five variations of the marijuana law that was introduced in Jamaica last year.

Some say it is totally illegal, others say it is permissible to carry two ounces of the drug, the rest say three ounces.

The real Rasta man

If you are so inclined, the best thing to do is visit Bob Marley’s birth and final resting place in Nine Mile, a Rastafarian village where the drug is openly used.

You roll up to the village in the battered Zion Bus, which has a livery designed in the colours of the Ethiopian flag and is plastered in photos of the world’s first reggae superstar.

On the bumpy ride, our guide intermittently sings snippets of his songs while telling the story of the Honourable Robert “Nesta” Marley and the Rastafarians.

She also makes it clear that her company does not endorse the use of cannabis, but doesn’t prevent guests from doing so either.

Pauline, the Thomson rep, said there are four ways the drug is consumed in Nine Mile: Spliff, ganja tea, brownie — and by simply breathing the air.

While there is a distinct waft of the stuff, consumption is only visible at the bar. Two spliffs are circulated around our group. Our youngest companion, a 20-something year old from Brazil, decides to consume an entire joint by himself.

The inevitable happens: The drug here is very potent, so it doesn’t take long for him to start convulsing and breaking out in a sweat — the undesirably reaction is known as a whitey.

The only cure is sugar and sleep, and he is prescribed fruit punch and a nap. The Zion Bus guide acts fast — I am sure she is used to this.

Our Rasta guide at Nine Mile is called Crazy. We were warned that the guides here are from another planet — Crazy was on another planet as we shuffled our way to Bob Marley’s mausoleum.

Some people find the experience emotional. I found it baffling, each of us on edge waiting for Crazy to pick on us for the butt end of one his cryptic jokes, even as we walked sombrely around Bob Marley’s grave.

We see the single bed that Marley sings about in ‘Is This Love’ and the rock where he liked to meditate with a joint in each hand: “Have you ever seen a bird fly with only one wing?” Crazy reasoned.

It’s a shame that the overall product was a little disjointed. Perhaps with a more sober guide, we would have been able to embrace the experience.

Oh well. It is difficult to get stressed on this island. Everything is “irie” — Patois for “ay okay”.

When Bob Marley sang “everything little thing’s going to be all right,” you know he truly meant it.

Jamaican me crazy: Travel tips

  • Tell your client to book into the Club Mobay Lounge before departure. The $30 fee alone is worth booking for the immigration fast track alone. Plus it will spare them from the extortionate snacks on sale in the airport (a Mars bar costs around $6).
  • A new toll road is being built from Ocho Rios to Kingston, which will mean the journey time to the capital will be cut from nearly two hours to 40 minutes. There is some controversy about the route: The company constructing the route is claiming ownership of the land that includes Dunn’s River Falls.
  • Ireland has a strong connection with the island: A community of Irish immigrants came to live in a settlement in Blue Mountain. There are villages with a clear Irish influence: Dublin Castle, Kildare, Belfast, Ulster Spring and Irish Town. And the island’s first prime minister was part Irish.
  • When you mention that you are Irish, the first thing that comes to a Jamaican’s mind is Ireland’s three wicket win against Pakistan in the 2007 Cricket World Cup.

Conor McMahon travelled to Jamaica courtesy of Falcon Holidays. He stayed all inclusive at the Riu Ocho Rios resort in Mammee Bay. Prices from €1,559pp.

A version of this article first appeared in Travel Extra magazine.

Be your own editor: Smarten up your copy in 5 steps

smarten up copy

Behind every great writer, there is a great editor — someone who ruthlessly hacks away at the text until it is fit for print.

Unfortunately in the the communications game, we don’t always have the luxury of a second pair of eyes to cast over our content.

Never fear. Here are five ways you can smarten up your copy and be your own editor.

1. Use active verbs

Sentences are weakened by passive verbs — see? Wouldn’t it have been clearer if I had said “Passive verbs weaken sentences”?

Sentences written in the active form are usually much snappier and make your copy easier to read.

Remember, if you are issuing a press release, you have to grab the journalist’s attention immediately, so you don’t want them to get bogged down in clunky sentences. Speaking of which…

2. Shorten those sentences

A rule of thumb is to create a new paragraph for each new idea and for quotations.

Broken-up text is much easier to read than text that is presented in long, uninterrupted blocks with excessive use of commas.

If you find a paragraph is running on for more than three sentences, see where you can create a break and turn it into two paragraphs.

3. Pull the plug on extra punctuation

Writing that is littered with punctuation doesn’t flow well and can distract the reader.

The best way to clear out any excessive punctuation is by ending a sentence or starting a new one.

4. Bye-bye big words

One of the golden rules from Strunk and White: Omit unnecessary words. Three words that good communicators should live by.

Jargon and big words don’t make you sound smarter. They make it sound as if you don’t know what you are talking about and you are deliberately trying to confuse the reader.

See how the media chastises politicians for polluting their debates with jargon.

If you want to make your point clearer, use familiar words and find shorter words in a thesaurus.

5. Show redundancies the door

Don’t say the same thing with two words: “[Brand] new”, “[very] unique”, “could [possibly]”, “plan [ahead]”.

Cut them out or separate them with an “and”. Keep your sentences smart.

This article first appeared on MediaHQ.com.

MediaHQ.com is Ireland’s largest and most dynamic media intelligence company. Since we started in 2009, we have helped Ireland’s best known brands connect over 100,000 stories with the media.

5 things to quit in your PR pitch

quit in pitch

As the media evolves, so does the pitching process.

Shrinking newsrooms at traditional media outlets mean reporters are now busier than ever. That’s why it is important for savvy PR pros to smarten up their pitching techniques if they want to sell their stories to influential journalists.

Here are five bad habits to kick if you want to become pitch perfect:

1. Making your story too complicated

Journalists are likely under pressure for time, so you’ll have to really grab their attention. The most effective way to do that is to keep your pitch clean, simple and powerful.

Make your message snappy and include only what is necessary.

If you are pitching a complex topic through email, break the story down to its simplest form and use bullet points.

Avoid jargon because it is awkward and a journalist will dismiss it as marketing-speak.

2. Not researching a reporter

If you are pitching an exclusive to an individual reporter, make sure you know about their past articles and specialist areas. There is no point pitching an education story to a health correspondent (unless it is somehow relevant, of course).

Also, check that they haven’t already covered stories on your competitors and look into the media outlet they contribute to.

This will help smarten up your pitch and make it easier to establish a repertoire with the journalist if you already have some context about their career.

3. Not personalising a pitch

Rather than putting someone at the butt end of a mass email, personalise your pitch with references to past articles and connect with them through social media.

It’s possible to personalise media releases on MediaHQ’s system. You can learn more about that here.

4. Weak subject lines

If you are emailing a pitch, a snappy subject line is crucial.

Keep it short and write in vivid, simple language. Write it in the active verb form, and use the present or future tense.

Remember, the subject line is supposed to attract the reader and capture the essence of your story in a single sentence.

5. Being a nuisance caller

If a journalist doesn’t respond to your email or your Tweet, they certainly won’t respond to your call.

And if they have ignored your story idea, don’t hunt down their co-workers as well.

If you want to learn more about pitching story ideas, come along to our Pitch Perfect training course on March 8. MediaHQ.com’s managing director Jack Murray, an expert on pitching ideas, will teach you how to connect with journalists, build media lists and get your story heard.

This article first appeared on MediaHQ.com.

MediaHQ.com is Ireland’s largest and most dynamic media intelligence company, with contacts to more than 7,000 journalists on our database. Since we started in 2009, we have helped Ireland’s best known brands connect over 100,000 stories with the media.

Inbox etiquette: How to write a snappy subject line

write snappy subject

PR pros have to compete with hundreds of other emailers if they want to grab a journalist’s attention when they mail a pitch or media release.

That’s why it is important to have a snappy subject line that jumps out of the inbox — and won’t get marked as spam.

Here’s how to create the perfect subject line:

Lead with your hook

Journalists receive story ideas and media releases all day, every day. Think about what makes your story stand out and lead with the angle.

Tackle inbox obstacles head-on and avoid the guillotine

If your subject line runs over 50 characters, chances are the journalist’s inbox will chop off the end. It’s like the trap door opening mid sentence.

Aim for five to seven words. Like a good headline, write it in the active verb tense or future tense to create a sense of immediacy. It will also make it easier for your reader to understand if they are quickly scrolling through their inbox.

Don’t be mistaken for spam

Subject lines that are written in all caps or include multiple exclamation points (two stylistic sins) will increase the chances of your message getting lost in the spam box sin bin.

Pose a question – or chance a joke

An interesting (and relevant) question will focus your reader’s attention and entice them to look for the answer.

Depending on your organisation’s voice, a pun here or some wordplay there is good way to get your message noticed.

Politely command them to open your email

Sometimes a straightforward command — “Join us on this date”, for example — is the best way to make your subject line stand out.

This article first appeared on MediaHQ.com.

MediaHQ.com is Ireland’s largest and most dynamic media intelligence company, with contacts to more than 7,000 journalists on our database. Since we started in 2009, we have helped Ireland’s best known brands connect over 100,000 stories with the media.

A hard day’s night in Merseyside

The view across the Salthouse Dock towards the UNesco awarded skyline of Liverpool's Pier Head in January 2012.
The view across the Salthouse Dock towards the UNesco awarded skyline of Liverpool’s Pier Head in January 2012.

Virtually every bar, every hotel, every street in Liverpool claims some connection, however small, to the local tourist trade’s biggest asset, The Beatles.

Their legacy has helped establish Liverpool in each of its main markets —and across different generations, especially now that their hits are available to stream on Spotify and other services.

But the tourist board is keen to show us that there is more to Liverpool than just the sound of the sixties.

Down by the docks

Albert Dock is a great starting point for visitors to the city. Located on the city’s waterfront near Pier Head, it is home to a host of attractions, many of which are free to enter, as well as restaurants and bars.

It is easy to spend an afternoon simply doing a loop of the dock.

My first stop is Tate Liverpool, where the Constellations display joins together the stars of the contemporary art world.

You’ll find Grayson Perry alongside Paul Cézanne; Marcel Duchamp paired with Jasper Jones.

The exhibition spans multiple decades and movements, but it is possible to complete in less than an hour, so you can still get your cultural fix if you are tight for time.

There are also regular lectures and activities in the museum, many of which cater for children and families.

Liverpool travel review
Tate Liverpool

Next door, the Museum of Liverpool documents the city’s social history, while the Merseyside Maritime Museum and the International Slavery Museum tell the story of the city’s trading history.

Mop top memorabilia

The Beatles Story charts the rise and demise of the aforementioned Fab Four through a series of elaborate replica displays and genuine memorabilia.

The tour is narrated by Julia Baird, John Lennon’s half sister, with snippets of interviews from key voices from The Beatles’s history.

Visitors can peep through the music shop where the boys bought their first instruments — and left producer Brian Epstein to pay off the £200 debt, the equivalent of thousands of pounds in today’s currency.

They’ll see George Harrison’s first guitar and John Lennon’s glasses, bent at the nose after he through them to the floor during a heated argument with Yoko Ono.

They can stand on a recreated Mathew Street, where the band played the famous Cavern Club 212 times.

Disappointingly, the “real” Cavern Club is in fact a replica itself. The original structure was foolishly demolished, meaning there are now two Caverns that both profess to be the first.

Razzle Dazzle ferry, livery designed by Peter Blake
Razzle Dazzle ferry, livery designed by Peter Blake

While you are down by the dockside, you should take the ferry on the Mersey. Dickens used to do when his visited the North “for the air”.

The current livery was designed by Peter Blake, the co-creator of The Beatles’ famous Sgt Pepper’s Lonely Heart Club Band album cover.

Back in the city centre, there are lots of opportunities to shop, especially in the enormous Liverpool ONE district, where the nightlife is legendary.

The aspirational market would enjoy a girlie or lads weekend away in the district, which is home to the Roja Pinchos bar, one of the city’s hippest drinking spots.

Liverpool is small enough to navigate by foot, so if you are looking to repent after a night out, you can take a walking tour to the city’s two cathedrals.

The enormous Cathedral Church of Christ, Britain’s largest, is magnificent with its high gothic arches.

There is a beautiful neon sculpture by Tracey Emin arced over the Great West Window, and the Lady Chapel offers solitude to the footsore traveller.

There are a host of interesting sites nearby that Beatles fans should check out, including the famous Philharmonic pub with its  and Ye Cracke bar on Rice Street. Both were often frequented by the band, who used to sit near the ladies’ toilets to catch sneak peeks of women in the various states of undress.

Arthur C Clarke’s mysterious church

Down the road, the Metropolitan Cathedral is the Catholic Archidiocese’s mother church — but it looks more like the mothership.

The mother-of-God ship
The mother-of-God ship

It reminds this writer of a spacecraft that Arthur C Clarke would have dreamt up for one of his science fiction novels — an interpretation of what the future would look like from a 1970s perspective.

The interior, on the other hand, is beautiful, with circular seating and marble grey floors. Visitors can slowly wander around the nave and explore the vast collection of sculptures and iconographies.

No trip to Liverpool would be complete without a visit to the Scouser’s holy ground at Anfield.

The stadium tour is worth taking, even if you’re not a fan — although it might be a bit of a stretch to expect an Everton supporter to enjoy it.

Tour groups must now to stick together — the week before, a wandering tourist triggered a security alert by veering away from his group. You’ll never walk alone indeed.

We’re told that there is a 20 year waiting list for season tickets, and thousands of punters are left ticketless at every home game. That’s why the club is building extra seats and corporate boxes, which cost £80,000 a year.

The 1989 Hillsborough disaster isn’t far from mind. Unsurprisingly, there is no reporter from The Sun on this press trip. Even the Irish edition is boycotted.

Conor McMahon travelled to Liverpool as a guest of Aer Lingus and Visit Liverpool. He stayed at the DoubleTree by Hilton Hotel, Liverpool. Aer Lingus flies Dublin to John Lennon International Airport 15w with fares from €19.99  one way.

This article first appeared in Travel Extra magazine.

Ireland’s most social savvy politicians

social savvy, social media, general election, ge16, Gerry Adams

Who is getting down with the kids during the #ge16 campaign?

Ireland’s political parties have accumulated 142,000 likes on Facebook.

Research by the Insight Centre for Data Analytics found that that 88pc of declared candidates in General Election 2016 have a Twitter account, but who is making the most of the social presence?

Ducky ár lá

Sinn Féin is the undisputed star of social media in Ireland with over 78,000 likes on Facebook and 40,900 followers on Twitter. That’s a massive leap from where they were five years ago, when they didn’t even have a Facebook page.

Party leader Gerry Adams has attracted 99,300 Twitter followers, thanks to his famously cryptic messages about his rubber ducky, while second in command Mary Lou McDonald is the most ‘liked’ TD on Facebook.

FG on FB

Enda Kenny is the second most-followed TD on Twitter with over 42,000 followers. His party has attracted 14,371 likes on Facebook — that number has more than quadrupled since 2011, when it had 2,700 likes.

Labour, meanwhile, has been strategic with its videos, attract a respectable 28,000 Twitter followers and 14,456 likes on Facebook.

Joan Burton has 14,700 followers on Twitter, way behind her coalition partner.

Fianna Favourite

Fianna Fáil is just behind FG with 19,000 followers on Twitter and 13,824 likes. Party leader Micheál Martin has 15,800 twitter followers.

Each party has employed a digital team to design graphics and create “behind-the-scenes” videos to bump up its PR strategy.

All parties have taken courses on social media management so they can better interact with the electorate. God be with the days when people would just knock on the door.

Here are the top 5 most followed TDs on Twitter:

  1. Gerry Adams – @GerryAdamsSF, 99.4k followers
  2. Enda Kenny – @EndaKennyTD, 42.4k followers
  3. Shane Ross – @Shane_RossTD, 35.8k followers
  4. Leo Varadkar – @Campaignforleo, 29.9k followers
  5. Mary Lou McDonald – @MaryLouMcDonald. 24.9k followers

Here’s who we’ll be following during #ge16. Who is on your Twitter radar? Tweet us – @mediahqnews.

This article first appeared on MediaHQ.com.

General Election jargon – busted!

general election jargon, #ge16

With the election campaign in full swing, we take a swing at the spin and bust the jargon that has been thrown into the public ring.

Here are three terms you should get to grips with during #ge16:

Fiscal flip flop

No, this doesn’t refer to a tax consultant at the beach.

It’s what Sinn Féin has persistently accused Fine Gael of — fiscal flip flopping. It certainly sounds good in a soundbite.

The term refers to ambitious economic promises that contradict the outgoing government’s fiscal strategy.

Rainy day fund

Remember Charlie McCreevy’s National Pension Reserve Fund? Nope? That’s because it was raided after the banking collapse to help meet the government’s budget commitments during the height of the crisis.

The NPRF was basically a rainy day fund — reserved money that is used to deal with budget shortfalls when revenues don’t match expenditures. Money we can use to help balance the books.

A rainy day fund might help prevent us from getting into the kind of trouble we were in eight years ago. But where does the money come from? A tax levy of course.

Fiscal space

The final frontier? The meaning of ‘fiscal space’ has certainly become otherworldly as Michael Noonan blindly throws it around with his trademark sense of cool persuasiveness.

It is basically code for “money”, as Arthur Beesley explains in today’s Irish Times.

It is the money that the government has available for tax cuts or spending increases — of course, the vast majority of politicians are going to promise both.

The IMF defines it as “room in a government´s budget that allows it to provide resources for a desired purposes without jeopardizing the sustainability of its financial position or the stability of the economy”. What a mouthful!

Basically, fiscal space is the money that must be (carefully) created if extra resources are to be made available for government spending.

It’s a handy little term for campaigning politicians because it sounds serious and allows them to make generous promises without anybody fully realising.

We prefer Henrietta McKervey’s definition: She suggests that “fiscal space” should be used to describe “the area between two opposing politicians’ posters on a lamppost”.

What political jargon would you like to see busted in #ge16? Tweet us – @mediahqnews.

This article first appeared on MediaHQ.com.

3 key takeaways from MediaHQ’s Story Bootcamp

Story bootcamp

Here at MediaHQ.com, we love good story telling.

We host a number of training courses that are designed to help PR pros connect with the media and share their stories.

Below are three key points that cropped up in our latest Story Bootcamp workshop. Find out about our upcoming courses here.

Continue reading “3 key takeaways from MediaHQ’s Story Bootcamp”

5 PR myths – busted!

Pr myths busted

Everybody in the communications game knows not to believe everything they hear, so MediaHQ.com decided to debunk five PR myths.

There are plenty of misconceptions in the PR industry that clients sometimes believe to be facts.

We pick through a handful of the biggest myths that PR pros have to confront:

1. There is such a thing as guaranteed coverage

Axed stories are a reality of the newsroom, and if a pitch isn’t newsworthy, then an editor won’t run it.

Just because a PR pro has a good relationship with an particular journalist doesn’t mean they can influence their editorial decisions.

PR requires extensive networking, but the relationships that are built are strictly professional, and PR pros must always respect a journalist’s integrity.

It is counter-productive to bombard journalists with pitches that are self-promotional and that don’t stand up as good stories on their own. Quality content will always trump connections.

2.  It’s all about the press release

Press releases are a tool for PR pros to use to help deliver their client’s message to the media. They are helpful for summarising company announcements, but they are just one piece of the machine.

Share your story on as many platforms as possible: Post it to the company blog, share it via social media and think about the best approach to communicating your message through each medium.

Press releases are much more effective if PR pros tailor their strategy to target influential journalists that are relevant to a particular story.

MediaHQ.com has built a tool that allows you to identify and target the right people in our database of over 7,500 journalists.

Read more: 5 simple rules to ensure your press release is successful

3. PR drives sales

PR is about reputation management, and helps develop a call-to-action that can lead to a sale, but a PR strategy cannot replace a sales strategy.

The two work in tandem: PR creates brand awareness, which a sales team can draw on when they approach potential leads.

4. PR pros don’t understand the news

One of the great skills required to become a PR pro master is the ability to think like a journalist – to develop a nose for news and know what makes a good story.

In fact, many working in PR are former hacks and have jumped the journalism ship themselves. They have a deep understanding of the culture of a newsroom, which they share with their colleagues.

5. All news is good news

A cliché as well as a myth: No PR pro wants to find themselves caught up in the depths of a PR crisis. Unfortunately, it does happen. Instead of taking a backseat and being satisfied that at least your client is getting some coverage, learn how to solve a PR crisis under pressure.

What is the biggest PR myth you would like to see busted? Tweet us @mediahqnews.

This article first appeared on MediaHQ.com.