Who is getting down with the kids during the #ge16 campaign?
Ireland’s political parties have accumulated 142,000 likes on Facebook.
Research by the Insight Centre for Data Analytics found that that 88pc of declared candidates in General Election 2016 have a Twitter account, but who is making the most of the social presence?
Ducky ár lá
Sinn Féin is the undisputed star of social media in Ireland with over 78,000 likes on Facebook and 40,900 followers on Twitter. That’s a massive leap from where they were five years ago, when they didn’t even have a Facebook page.
Party leader Gerry Adams has attracted 99,300 Twitter followers, thanks to his famously cryptic messages about his rubber ducky, while second in command Mary Lou McDonald is the most ‘liked’ TD on Facebook.
FG on FB
Enda Kenny is the second most-followed TD on Twitter with over 42,000 followers. His party has attracted 14,371 likes on Facebook — that number has more than quadrupled since 2011, when it had 2,700 likes.
Labour, meanwhile, has been strategic with its videos, attract a respectable 28,000 Twitter followers and 14,456 likes on Facebook.
Joan Burton has 14,700 followers on Twitter, way behind her coalition partner.
Fianna Fáil is just behind FG with 19,000 followers on Twitter and 13,824 likes. Party leader Micheál Martin has 15,800 twitter followers.
Each party has employed a digital team to design graphics and create “behind-the-scenes” videos to bump up its PR strategy.
All parties have taken courses on social media management so they can better interact with the electorate. God be with the days when people would just knock on the door.
Here are the top 5 most followed TDs on Twitter:
- Gerry Adams – @GerryAdamsSF, 99.4k followers
- Enda Kenny – @EndaKennyTD, 42.4k followers
- Shane Ross – @Shane_RossTD, 35.8k followers
- Leo Varadkar – @Campaignforleo, 29.9k followers
- Mary Lou McDonald – @MaryLouMcDonald. 24.9k followers
This article first appeared on MediaHQ.com.