Virtually every bar, every hotel, every street in Liverpool claims some connection, however small, to the local tourist trade’s biggest asset, The Beatles.
Their legacy has helped establish Liverpool in each of its main markets —and across different generations, especially now that their hits are available to stream on Spotify and other services.
But the tourist board is keen to show us that there is more to Liverpool than just the sound of the sixties.
Down by the docks
Albert Dock is a great starting point for visitors to the city. Located on the city’s waterfront near Pier Head, it is home to a host of attractions, many of which are free to enter, as well as restaurants and bars.
It is easy to spend an afternoon simply doing a loop of the dock.
My first stop is Tate Liverpool, where the Constellations display joins together the stars of the contemporary art world.
You’ll find Grayson Perry alongside Paul Cézanne; Marcel Duchamp paired with Jasper Jones.
The exhibition spans multiple decades and movements, but it is possible to complete in less than an hour, so you can still get your cultural fix if you are tight for time.
There are also regular lectures and activities in the museum, many of which cater for children and families.
Next door, the Museum of Liverpool documents the city’s social history, while the Merseyside Maritime Museum and the International Slavery Museum tell the story of the city’s trading history.
Mop top memorabilia
The Beatles Story charts the rise and demise of the aforementioned Fab Four through a series of elaborate replica displays and genuine memorabilia.
The tour is narrated by Julia Baird, John Lennon’s half sister, with snippets of interviews from key voices from The Beatles’s history.
Visitors can peep through the music shop where the boys bought their first instruments — and left producer Brian Epstein to pay off the £200 debt, the equivalent of thousands of pounds in today’s currency.
They’ll see George Harrison’s first guitar and John Lennon’s glasses, bent at the nose after he through them to the floor during a heated argument with Yoko Ono.
They can stand on a recreated Mathew Street, where the band played the famous Cavern Club 212 times.
Disappointingly, the “real” Cavern Club is in fact a replica itself. The original structure was foolishly demolished, meaning there are now two Caverns that both profess to be the first.
While you are down by the dockside, you should take the ferry on the Mersey. Dickens used to do when his visited the North “for the air”.
The current livery was designed by Peter Blake, the co-creator of The Beatles’ famous Sgt Pepper’s Lonely Heart Club Band album cover.
Back in the city centre, there are lots of opportunities to shop, especially in the enormous Liverpool ONE district, where the nightlife is legendary.
The aspirational market would enjoy a girlie or lads weekend away in the district, which is home to the Roja Pinchos bar, one of the city’s hippest drinking spots.
Liverpool is small enough to navigate by foot, so if you are looking to repent after a night out, you can take a walking tour to the city’s two cathedrals.
The enormous Cathedral Church of Christ, Britain’s largest, is magnificent with its high gothic arches.
There is a beautiful neon sculpture by Tracey Emin arced over the Great West Window, and the Lady Chapel offers solitude to the footsore traveller.
There are a host of interesting sites nearby that Beatles fans should check out, including the famous Philharmonic pub with its and Ye Cracke bar on Rice Street. Both were often frequented by the band, who used to sit near the ladies’ toilets to catch sneak peeks of women in the various states of undress.
Arthur C Clarke’s mysterious church
Down the road, the Metropolitan Cathedral is the Catholic Archidiocese’s mother church — but it looks more like the mothership.
It reminds this writer of a spacecraft that Arthur C Clarke would have dreamt up for one of his science fiction novels — an interpretation of what the future would look like from a 1970s perspective.
The interior, on the other hand, is beautiful, with circular seating and marble grey floors. Visitors can slowly wander around the nave and explore the vast collection of sculptures and iconographies.
No trip to Liverpool would be complete without a visit to the Scouser’s holy ground at Anfield.
The stadium tour is worth taking, even if you’re not a fan — although it might be a bit of a stretch to expect an Everton supporter to enjoy it.
Tour groups must now to stick together — the week before, a wandering tourist triggered a security alert by veering away from his group. You’ll never walk alone indeed.
We’re told that there is a 20 year waiting list for season tickets, and thousands of punters are left ticketless at every home game. That’s why the club is building extra seats and corporate boxes, which cost £80,000 a year.
The 1989 Hillsborough disaster isn’t far from mind. Unsurprisingly, there is no reporter from The Sun on this press trip. Even the Irish edition is boycotted.
Conor McMahon travelled to Liverpool as a guest of Aer Lingus and Visit Liverpool. He stayed at the DoubleTree by Hilton Hotel, Liverpool. Aer Lingus flies Dublin to John Lennon International Airport 15w with fares from €19.99 one way.
This article first appeared in Travel Extra magazine.